White Peony Boutique proprietor Lindsay Salzbrun SC Periods 5 beneath 40 winner

ST. AUGUSTA — Lindsay Salzbrun desired to do one thing for herself. So, the natural way, she opened a boutique with a philosophy centered on making others feel specific.

“We get to spoil them and make them experience beautiful, but it can be not just in the outfits,” Salzbrun claimed. “(It really is in) listening to their stories and receiving to know who they are. There’s just so a lot extra to it that I hope that when another person leaves below, they’re experience distinctive.”

And the coolest portion for Salzbrun?

“I sense like I can make a difference — and we are not even finished but,” she reported. “We are just having started.”

White Peony Boutique operator Lindsay Salzbrun, 36, is 1 of this year’s St. Cloud Times/LocalIQ 5 Underneath 40 winners.

Lindsay Salzbrun is pictured Thursday, March 17, 2022, at White Peony Boutique in St. Augusta.

From the basement to enterprise

Salzbrun started White Peony online, and then opened up her household to customers.

“I literally turned my basement into a boutique,” she explained in a November 2020 job interview with the Periods. “I won’t be able to do everything little, for goodness’ sake.”

She give up her credit rating union career in slide 2020 to go after White Peony full-time. Whilst she felt she was utilizing her strengths at the credit history union, she realized she was tapping into a deeper well with White Peony.