Alejandra Alonso Rojas does not intellect receiving her palms dirty. In reality, pop in on the New York–based Spanish style designer 1 weekend and you may well just find her in the kitchen area, arms deep in a purely natural dye bath, with strips of dipped materials hanging to dry.
“I dyed my full 300-piece pre-drop collection here,” says the designer of the now on-sale parts which combine slinky, dip-dyed silk slip dresses with her signature knits. It is an eye-popping psychological image taking into consideration her two-bedroom family members property in Nolita is slicked in an invigorating shade of pink she likens to the cascades of bougainvillea in her indigenous Spain.
“I observed this area as a blank canvas—a new starting,” the designer claims of the house, which she moved into the summertime of 2020, soon after dwelling for a decade in the just one-bedroom condominium wherever she begun her enterprise. She and her spouse, Alejandro, had their son, Alonso, in 2019, and they ended up prepared to scale up. In the thick of the pandemic, decorating a new household bit by bit grew to become a substantially-wanted artistic outlet for Rojas. “I actually needed to make anything daring and colorful—I believe that’s what I essential,” she explains. “I experienced this eyesight of a pink place.”
She didn’t retain the services of an interior designer but sought assistance in what felt like a extra crucial domain—color—bringing on Martin Kesselman, a colour strategist, to recommend on her options. To provide architectural unity to the soaring loft area, they determined to go for it with a vibrant pink, working with Farrow & Ball’s form-shifting Lake Purple in an allover treatment throughout partitions, ceilings, cupboards, and moldings.
“Carrying the color onto the ceiling and onto the skirtings and frequently employing far more of it actually would make it sense a lot less daring than if you had a contrast in colour or a complimentary color along with it,” Kesselman describes. “The idea was to generate one thing vibrant that also had a heat to it. We didn’t want it to be so daring that it was not livable.”
Alonso Rojas’s evaluate? “It’s incredibly calming,” suggests the designer, who established to get the job done decorating, setting up with an artwork selection she has slowly and gradually constructed over the years. A diptyque she commissioned from artist-mate Philippine de Richemont (they’re collaborating on designs for her spring/summer months 2023 assortment) hangs in excess of the couch. Lithographs by Gustav Klimt, Pablo Picasso, Henri Matisse, and Spanish poet Rafael Alberti can be noticed in the course of. One particular of her individual printed jacquard fabrics that includes nude feminine silhouettes in pink—a scaled-up model of a watercolor—hangs like a portray in the blend.
The home furnishings was a blend of factors she’d had—the Eero Saarinen eating table, Pierre Cardin for Roche Bobois chairs, and the curving sofa she developed and upholstered in leftover shearling from an previous collection—and new finds. She scored a cult-favored Togo sofa, which she recovered in a crimson bouclé to pop from the pink walls. She commissioned a just about matching cherry crimson armchair from French designer Laura Gonzalez which pulls up to a little desk. Some parts from her final put discovered new functions, like the 18th-century Japanese tea table that once served as her son’s arts and crafts area now sits in the living place, endearingly up to date with traces of Alonso’s painting.
This apartment was not only a spot to engage in with color, but also a new canvas for some thing else she’d been experimenting with: wallpaper and fabric design and style. “I’m a trend designer, but I’m also a textile designer—I’m a colorist,” describes Rojas, who had designed a wallpaper for her son’s area in their past condominium and preferred to extend on that strategy in this dwelling. Starting up with her slide/wintertime 2020 selection, Rojas had made floral patterns by painstakingly making use of rose petals, rose leaves, and eucalyptus leaves to silk. “I cherished the colors and designs so a lot I had to use them in my home,” she explains of the system which she has translated into fabrics (utilized on the cushions of the window bench) and wallpapers, a person of which envelops the main bed room. Below, she and Kesselman made an additional color statement, using Farrow & Ball’s India Yellow on the ceiling—a compliment to the wallpaper’s wealthy ochre ground.
In Alonso’s room, a horse-printed paper—derived from a watercolor she established for her 2019 selection, when she was pregnant with him—covers the partitions. Considering that she knew the door to this kid’s place would usually be remaining open, she preferred to layout it in a way that would feel on par, designwise, with the rest of the household. Framed in the doorway are Knoll chairs, a West Elm table, a Donald Judd–esque reduced-lying Montessori bed, and lithographs by the Spanish poet Rafael Alberti.
“I believe that was the hardest area, but the one that I experienced the most enjoyment with,” Alonso Rojas says. Alonso is happy. Each time the family members escapes from the metropolis, he has a prevalent chorus: “When are we going again to the pink house?”