The Love Spell Boutique Opens in New Buffalo

“I’ve always preferred individuals to come to feel good in their clothes, and fall in enjoy with what they are sporting,” says Krystan Iazzetto, owner of brand name-new New Buffalo store: The Love Spell Boutique.
Found within the terracotta and sand-coloured brick developing at 7 East Clay Street, The Like Spell Boutique is shiny, ethereal, and stuffed with stunning textiles and jewelry. The organic earth tones of her outfits pop in opposition to the dim wooden flooring, and of the numerous pieces of clothing donning the racks and cabinets, a little something is guaranteed to capture your eye as quickly as you enter.

A graduate of Central Michigan College with a degree in Fashion Merchandising and Qualified Profits, Krystan traveled across the nation (and even France) doing work as a clothing brand revenue rep, even though recognizing possessing her own shop could bring her the chance to shine in her most natural ingredient.

“Art and style have normally been my most important interests, and acquiring my individual retail outlet has been a extensive-time desire,” she states. When mentioning to a buddy her new endeavor of commencing an  online/e-commerce company, she provided Krystan the possibility to do a pop-up store at one of her possess situations. “Robin, (her pal, operator of Mitten Beach front Types), informed me about marketplaces and pop-ups and how wonderful they could be to get my identify out there! I finished up doing extra than sixty pop-ups in 2021, and enjoyed every a single of them.”

Cell businesses and outside markets improve extra well-known just about every calendar year, with the sum of farm marketplaces, artisan shows, and festivals Southwest Michigan hosts, and the get the job done that goes into them is intensive.
“There was so substantially touring for the pop-ups, on prime of possessing a comprehensive time occupation,” claims Krystan. “A brick and mortar enterprise was always the purpose. Owning a dependable plan for the boutique will allow me to satisfy my goals!”

The Love Spell Boutique is at any time-current on social media, and can be quickly observed on the corner of Clay and Whittaker streets in New Buffalo. “New Buffalo is my hometown and holds a specific area in my coronary heart,” she states. “I really feel so blessed to have a store in this article wherever I can share my interests and ideas with locals and website visitors!”


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At the moment the boutique is closed on Tuesday and Wednesday, but you can store in particular person:
Thursday: 11 am – 5 pm
Fri, Sat, Solar: 11 am – 6 pm
Monday: 11 am – 5 pm
Krystan will host the Grand Opening of her keep on Saturday, May perhaps 28th, just in time for heat weather. Abide by The Love Spell Boutique on Instagram and Facebook, and observe this season’s linen dresses, babydoll tops, floral prints, and summery wares fill her new place.
By Jocelyne Tuszynski, MOTM contributor