Shopping Guide: The 9 Best Smart TVs of 2023


Smart TVs are more popular than ever, and for good reason — they’re the perfect way to enjoy your favorite shows and media like never before. But there’s no doubt that some smart TVs are certainly better than others, often because of a few distinct attributes or benefits. These include:

  • Brand. For example, Google TVs will work well with Google devices. Android TVs from Samsung might have better integration with Samsung phones, while other TVs might work more intuitively with an Apple TV player. Of course, high-end TV brands will always cost a bit more too.
  • OLED TV quality. The more OLEDs a TV has, the better the picture it can produce, even if you pick from one of the best budget smart TVs on the market. This is usually correlated with pixels. The best TVs are usually QLED TVs or “quantum” LED TVs, though high dynamic range HDR10 TVs are also excellent
  • Number of HDMI ports. The more ports a TV has, the more devices it can connect to, like gaming consoles and other gadgets like indoor TV antennas.
  • Wireless connectivity. Smart TVs usually have Wi-Fi and Bluetooth connectivity to watch streaming apps or turn your phone into a big screen.
  • Screen size. Screen size determines the viewing angles and AI upscaling that’s possible, with larger screen sizes having more viewing angles and reduced AI upscaling. 65-inch TVs are some of the most common.
  • Refresh rate. Typically measured in gigahertz. A variable refresh rate leads to higher picture quality and a smoother experience.

Above all else, think about the TV shows and streaming apps you use. Generally, TVs and their makers will tell you what shows and experiences they are built for.

Let’s break down the nine best smart TVs you can buy in 2023.

1. Sony Bravia XR A90J OLED

Best for: PS5 fans

Key specs: 75 inches, 4K UHD

If you’re a fan of the Sony PlayStation, you might want a smart TV that comes packed with gaming features to enhance your playing experience.


With plenty of space and ultra HD resolution, this smart TV is notable partially because it has features specifically for PlayStation 5 owners. Input lag can go as low as 8.5 milliseconds, and you’ll find plenty of Bravia XR exclusive features, so you can use your PlayStation’s augmented reality technology to maximum effect. These include auto HDR tone mapping and auto genre picture switch functionality. Aside from that, it’s a top-tier gaming TV due to its content streaming capabilities, intelligent TV processing, and full array LED contrast.


On the downside, this is one of the most expensive smart TVs you can purchase. Still, if price is no object, it’s an excellent choice for you and your family, especially if one of them is a gamer.

2. Samsung Neo QLED QN90A

Best for: Alexa control

Key specs: 65 inches, 4K UHD

Maybe you prefer using your smart TV with voice controls. In that case, the Samsung Neo smart TV is a great choice.


This smart TV uses quantum matrix technology with miniature LED lights to provide brilliant, intense pictures no matter what you want to watch. Amazon Alexa is built in, so you can use Alexa to open apps, change the channel, and more. Also nice is the object tracking sound functionality, so sound moves with the action on the screen, as well as the Motion Xcelerator Turbo+ feature, which enhances motion at 4K 120 Hz.


Like other smart TVs, this is a pricey choice, though it’s well worth it if you want absolutely amazing visual quality and smart TV performance, plus a host of other special features that make it easy and fun to use.

3. LG C2 OLED 65-inch Class OLED evo Smart TV

Best for: AI benefits

Key specs: 65 inches, 4K

This LG OLED 65-inch TV is a quality TV from start to finish, but it’s particularly notable thanks to the artificial intelligence baked into its hardware and software package.


There’s plenty to like about this smart TV, like the Gen 5 AI processor, which adapts content display settings to whatever you’re watching. For example, you can use the filmmaker mode to watch movies the way the directors intended. There’s also a game optimizer mode for playing video games. On top of that, it features a contemporary design that leaves practically no gap when it is hung on the wall.


This is a very expensive smart TV, particularly if you purchase it with accessories like a sound bar. However, in terms of the absolute best of the best smart TV processing and special features, you can’t do better than this.

4. TCL 6-Series Roku TV R648

Best for: NFL fans

Key specs: 65 inches, 4K UHD

The TCL 6-Series Roku TY R648 is another standout choice, particularly for sports fans. That’s because of its vibrant color.


Alongside offering mini-LED technology, this smart TV works with a variety of voice assistants, like Amazon Alexa and Google Assistant, as well as Siri. QLED or quantum dot technology helps to deliver a wider color volume and better brightness than most other TVs, and you’ll enjoy the THX Certified Game Mode, which could help to provide you with a competitive edge in your favorite games. It also comes with four HDMI inputs, so you can combine the TV with your favorite accessories.


On the downside, this TV can be difficult to mount, alongside having a high asking price. You should only pick this up if you are confident about your ability to install the TV on your living room wall without any mechanical difficulties or accidents.

5. Hisense 65U8H QLED U8H Series Quantum 4K ULED Mini-LED 65-Inch Class Google Smart TV

Best for: Surround sound

Key specs: 65 inches, 4K UHD

Maybe you’re in the market for a smart TV that will provide a top-tier cinematic home experience. The Hisense U8H TV could be just what you’re looking for.


This smart TV not only has quantum dot wide color functionality but also provides Dolby Vision HDR picture and Dolby Atmos sound. Both of these are cinema-level technologies for your home, helping you enjoy home theater sound quality and image quality right from the comfort of your couch. It can somewhat replace a full surround sound system. Naturally, this smart TV comes with hands-free voice controls and a dedicated gaming mode, plus many brightness and dimming modes so you can personalize your experience.


This TV isn’t as durable or high-quality in terms of its mechanical build as competing televisions. On the bright side, this makes it more affordable than many other smart TVs.

6. VIZIO M658-G1 M-Series Quantum 65-inch 4K HDR Smart TV

Best for: Color quality

Key specs: 65 inches, 4K HDR

The Vizio M658-G1 TV is perhaps the best overall choice if you’re looking for a 4K, 120 Hz smart TV with absolutely top-tier color presentation.


The proprietary Visio quantum color technology helps produce up to 80% more color compared to standard 4K HDR TVs. With this television, you’ll enjoy much brighter, more vibrant television shows and movies, plus be able to enjoy hands-free voice control. The picture quality extends to black levels, too — the Active Full Array backlight technology has 90 local dimming zones, so black colors will also appear deeper.


It’s not the best TV for gaming, and you’ll find that it’s not quite as customizable as other smart TVs on the market. This might be a good choice if you are a color aficionado and want the absolute best visuals possible at the expense of other extra features.

7. Insignia 50-inch Class F30 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote

Best for: Budget

Key specs: 50 inches, 4K

The Insignia Class F30 Series TV is a great choice if you’re in the market for an affordable smart TV, as it is far from the most expensive option on the market.


Families can easily purchase this smart TV and enjoy 4K ultra high-definition resolution without breaking the bank. It’s relatively easy to mount, and it comes with DTS Studio Sound for audio enhancements. As it’s a Fire TV, you can use Amazon Alexa for hands-free controls of your favorite streaming services.


On the downside, it’s not the most durable smart TV, and you do miss out on a bit of overall picture quality. Colors aren’t as vibrant as those you can find on other smart televisions, and there’s a lack of AI processing or context-dependent adjustments to make every frame of every show or movie as excellent as absolutely possible.

8. Amazon Fire TV Omni Series 65-inch

Best for: Amazon accessibility

Key specs: 65 inches, 4K UHD

The Amazon Fire TV is a good choice for Amazon fans, particularly those who surf the Internet often and watch shows on Amazon Prime Video.


The Amazon Fire TV offers high-quality HDR vision thanks to Dolby Vision, bringing good brightness, color contrast, and clarity. It connects to all your tools and works well with other smart home devices. In many ways, this is a good all-around, general-purpose smart TV that can do everything pretty well rather than excelling in any specific area.


You should be aware that this TV is not as customizable as many of its predecessors, partially because of the Amazon smart TV platform. On top of that, it may be difficult to get this TV to work with other sites and streaming services.

9. Toshiba 75-inch Class C350 Series LED 4K UHD Smart Fire TV

Best for: Streaming

Key specs: 75 inches, 4K UHD

Speaking of streaming, this Toshiba TV is a great smart television for fans of streaming platforms like Netflix, Hulu, Disney+, and more.


This TV brings over-the-air TV, streaming channels, and subscription apps together in a convenient homepage and dashboard. It also offers high-quality visual fidelity and resolution for a true 4K TV experience. The DTS Virtual:X technology immerses you in top-tier audio compared to traditional stereo setups.


Be aware that this TV is quite large and can be difficult to mount. Furthermore, the value of the TV directly increases with the number of streaming subscriptions you have. If you don’t have a lot, it’s much less of a viable purchase, particularly for a family.

The Bottom Line

Given all the above options, which smart TV should you choose? We recommend considering your preferences and going from there. For instance, the Insignia Class F30 Series TV is great if you’re on a budget, but the TCL 6-Series Roku TY R648 is an even better option if you want a smart TV that’s always ready to go on game day. Just be sure you purchase the right installation accessories and tools so you can mount your new smart TV quickly and easily when you receive it!


Bridget Reed is the Vice President of Owned Media & Content at GR0, an omnichannel digital marketing agency that has been serving a wealth of industries since 2020. Bridget’s expertise is rooted in results-driven content production, with a passion for producing high-quality, informational articles that serve valuable insights to consumers. Through the years, Bridget has worked with industry thought-leaders spanning the business, health, wellness, parenting, and tech industries, and brings this breadth of experience directly into the content she produces. McClatchy’s newsrooms were not involved in the creation of this content. We may earn a commission if you make a purchase through one of our links.