Purr Haus, A Boutique for Cat Fans, Opening in Emmaus

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A new boutique in Emmaus hopes area citizens will feel it is the cat’s pajamas–and possibly even invest in some cat pajamas soon after it officially opens later this 7 days.

Purr Haus, which is positioned at 27 S. Seventh Street, “carries a meticulously curated assortment of pet materials and cat-themed clothing, property décor and equipment, with an emphasis on brand names that encourage cat health and give back to the cat rescue community,” in accordance to a news launch.

Proprietor Laurie Mason mentioned in it that she started planning to open Purr Haus just after she and her husband, Tim Schroeder, attended a cat conference in Asbury Park, N.J., in 2018.

“There was a prolonged line outside the house the conference hall of persons eager to get in, and all the distributors were carrying out brisk organization,” Mason said. “I recognized that there was a current market for the compact-batch cat provides that had been currently being marketed there, and that ‘cat people’ like me relished buying together with like-minded folks for solutions that ended up not only great, but also supported a induce.”

A previous Early morning Contact crime journalist and a self-professed lifelong cat lover, Mason recalled that she and Schroeder been given “a crash training course in cat rescue” shortly soon after moving to the Lehigh Valley a ten years in the past.

When a mother cat and 3 kittens appeared in their yard that summertime, they scrambled to try and catch them in order to assist come across them houses. In advance of they have been capable to do that, nonetheless, the mother cat became expecting yet again and one of the outdoor kittens was killed.

“I was calling all these cat rescue businesses and listening to how their shelters were being comprehensive and their financial institution accounts had been vacant,” Mason claimed. “I was unaware of how major the homeless cat issue was.”

Mason and Schroeder finished up adopting the surviving kittens and getting their mom a foster household in which she was properly capable to supply her up coming litter.

Meanwhile, the information launch famous, she was equipped to channel her newfound curiosity in cat rescue by on a regular basis composing about community animal welfare companies for the newspaper.

“I often joke that when I write my autobiography, I’m likely to title it ‘From Murder to Meow,’” she claimed. “Being a reporter is really annoying, and there were being some evenings, in particular following a masking a murder demo with boy or girl victims, that the only factor that would allow me to decompress plenty of to slumber was holding a purring cat in my lap. I’ve talked to a great deal of people who come across owning cats all around to be therapeutic.”

According to the information launch, the “Haus” in Purr Haus is a nod to the area’s German-American history, and Mason plans to distinguish the boutique from “big box pet source stores” by supplying “a stunning mix of objects for equally pets and people.”

“You’ll be ready to decide on up Dezi and Roo cat toys, which are designed by veterinarians, as properly as a t-shirt from Kittees, a female-owned California organization that donates a proportion of their income to no-destroy shelters, or a backpack cat carrier from Vacation Cat that tends to make your kitten glance like a small astronaut when he’s going to the vet,” she claimed. “On a further shelf, you are going to discover wine eyeglasses etched with intelligent cat artwork up coming to tonics from the Two Mad Cat Girls, a Las Vegas business that can make holistic flea-prevention options and other therapies plus cat beds, scratchers, cat print scarves, handbags and hats for human beings, and a lot of other special presents.”

Credit rating: Purr Haus/Instagram

Laurie Mason (suitable) and a good friend move out cat-themed cupcakes at a new party celebrating the opening of Purr Haus, Mason’s new cat-themed boutique in Emmaus. The shop will formally open for enterprise this weekend.

Mason explained she’s savored fostering homeless kittens and that she intends to go on her function with rescues at the boutique for example, by inviting feline rescue teams to check out with adoptable kittens and by setting apart portion of the retailer as a “rescue resource” place, where nonprofits will be capable to put up photos of cats and kittens that are available for adoption and share other information and facts.

She extra that she hopes to husband or wife with other nearby businesses–such as breweries–on cat rescue fundraisers as properly as donate a percentage of every single Purr Haus branded t-shirt and baseball cap sale to a showcased cat rescue firm.

“Cat folks are a passionate breed,” Mason claimed. “They do not just care about their own animals, but are (also) anxious with the plight of all cats.”

Purr Haus’s formal opening working day is this Saturday, Nov. 27, when the small business will host a grand opening and ribbon-cutting ceremony with Emmaus Principal Avenue Companions from 10 to 11 a.m. (ribbon-cutting at 10:30 a.m.). The shop will also host a Black Friday gentle opening showcasing refreshments and doorway prizes on Friday from 11 a.m. to 5 p.m.

Comply with Mason and Purr Haus on Instagram (@purrhaus) and Fb.