‘My son retains me going’: Operator of Jayden Layne Boutique in Tomball gives consumers a personalized browsing working experience

Operator Brittani Johnson celebrated the five-yr anniversary of her boutique, which commenced as an on the internet keep and now is situated in Tomball. (Courtesy Brittani Johnson)

Brittani Johnson, proprietor of Jayden Layne Boutique in Tomball and a solitary mother, does not allow any obstacle end her. The shop’s namesake, her 14-yr-previous son Jayden, is her inspiration to maintain likely, she reported.

The shop celebrated its fifth anniversary April 10.

Johnson stated she begun as an on the web shop in 2017 less than a distinctive title providing children’s items. At the time, she was working total time in the oil and gas industry and started the children’s line as a way to health supplement her revenue. Right after remaining on-line for two a long time, she purchased a storefront in Magnolia and changed from being a children’s line to offering mainly women’s clothing and accessories—therefore foremost to the title alter.

Johnson said working her daytime position and operating the storefront intended she was performing 7 days a week and putting in 60-70 hours. She said it was a difficult time as she could not commit as substantially time with her son as she wished to.

“I wished to put family first. I have just always had to do it [be the sole earner] I’ve been on my have because I was definitely younger,” Johnson stated.

One calendar year later on, she was laid off from her complete-time work, which she said turned out to be the finest issue so she could target on her retail store. In June 2020, Johnson opened another site in Tomball and ongoing to operate the two destinations for six months. However, she stated she could not sustain the two storefronts owing to creating issues in Magnolia and deficiency of employees. Johnson reported she enjoys her Tomball place, but she has strategies to triple her place so she can provide much more objects.

Johnson reported the Tomball locale has flooded 2 times, when from a gap in the shop’s ceiling and most lately for the duration of the February 2021 freeze when a pipe burst and ruined merchandise—bringing new challenges and economic hardship.

“My son keeps me going,” she explained.

Johnson claimed she now works 40 several hours a week and has a weekend staff, so she almost never operates weekends and ordinarily stays closed on Mondays as properly as Tuesdays all through slow seasons.

Consumers really like that the shop delivers a vast selection of sizes—from petite to 3X—at affordable charges, Johnson explained. She talks to and interacts with clients although they browse so she is aware what they want her to promote in the store.

This also makes it possible for her to act like a individualized stylist for consumers, Johnson reported, as it can be simple for some people today to miss merchandise with so many items to browse in a more compact shop.

“Some individuals don’t want to discuss, so that’s why I just hear. And then I hear them, and I’ll just say, ‘I’ll set a couple of points in the dressing home for you if you experience like making an attempt it,’ but I’m not real pushy about it,” she claimed.

Jayden Layne Boutique

309 Marketplace St., Ste. B, Tomball



Hrs: Tue.-Sat. 10:30 a.m.-5:30 p.m., Sunshine. noon-4 p.m.