Mattress on Water Is Fashion’s Mysterious Label to Observe

Image: Courtesy of Mattress on H2o When it came time for New York designer Shanel

Image: Courtesy of Mattress on H2o

When it came time for New York designer Shanel Campbell to photograph her new Mattress on Drinking water collection very last year, she was faced with limited possibilities. Owing to the pandemic, she couldn’t have that several folks on set, so she resorted to styling her dresses on mannequins alternatively of common models—a “creepy” option, she admits, but a person that ended up currently being a great deal far more intentional than she initially imagined. “[The mannequins] reference this thought of the ‘ideal style physique,’” claims Campbell. “I’m an individual who has always struggled with system dysmorphia, and I’ve always been like, Oh, you would like you appeared like this model.” She saw a intelligent irony in exhibiting her clothes, which she envisions for all overall body styles, on a form that has ordinarily perpetuated a narrow viewpoint of elegance. 

Observing Campbell’s striking, energetic ruffled pink dresses and printed cutout frocks on lifeless bodies without a doubt produced for an eerie conclusion end result. And in a way, that mysterious vibe of her new collection—which fuses elements of Afrofuturism and clubwear—is just as enigmatic as the manufacturer itself. On its Instagram page, the brand name rarely posts written content, yet its dollars-print bras and skirts are at present sold on the Gucci Vault, the label’s on the web concept retail outlet stocking rising designers and vintage Gucci pieces, and have been worn by stars these kinds of as Tracee Ellis Ross, Issa Rae, and Solange Knowles. Campbell, who is from the Bronx and a graduate of Parsons Faculty of Layout, admits to deliberately retaining a minimal profile. Like her mannequins, she prefers to stay faceless, allowing for her outfits to converse for themselves. “I’m a super-private person, and I’m not definitely a social media man or woman,” she says.

Picture: Courtesy of Mattress on Drinking water
Picture: Courtesy of Bed on H2o

So significantly Campbell has only released two official collections, but every single a person has shown severe assure and a glimpse into the designer’s imaginative intellect. Her to start with selection debuted through New York Trend Week in 2018 (the line was called Shanel at the time). “My initial assortment was very witchy it was all pink and even a little bit costumey,” states Campbell, who confirmed sculptural dresses and separates in vivid crimson. Her next collection, now less than the identify Mattress of Water, is decidedly vampier. She was drawn to a spooky-glam aesthetic for the line’s patterns, which contain velvety corsets and abstract-print slip dresses. “Being an Oct infant, I like Halloween and spooky period,” states Campbell. “I want to be the designer who just requires above Oct, but building seriously fantastic clothes—not costumes.”