Lynnfield boutique offers stylish sanctum for shoppers

Jaime Sloan, the owner of Sanctum Style at MarketStreet Lynnfield, stands in the middle of her store with her arms stretched wide displaying all of the clothing that is for sale. (Jakob Menendez )

LYNNFIELD — MarketStreet Lynnfield is kicking off the holiday shopping season with eight new retailers set to open this fall.

Sanctum Style, an upscale men’s and women’s fashion boutique, is the latest retailer to join MarketStreet Lynnfield’s unique mix of locally-owned shops and national brands stores this season.

So far, so good, said the store’s owner. 

“Business has been good, so I can’t complain,” said Jaime Sloan, a Marbehead native. “People are still discovering us, but I have a great group of customers from a prior business and they are so loyal, so they are finding me. This location has turned out to be an ideal location for my business. Being able to open here at MarketStreet Lynnfield has been a huge win for us.”

Sloan is no stranger to the world of luxury fashion and fine jewelry. She worked for more than a decade in New York City for several top retailers including Barneys New York, John Hardy and David Yurman at Saks 5th Avenue, as well as Tiffany & Company on 5th Avenue. A self-proclaimed anti-fashion fashionista, she said she developed her no-nonsense style philosophy from her experience as an opera singer in New York City as well as her experience working in high fashion.

“I just kind of fell into luxury retailing when I was running around the city performing and I had clients who needed wardrobe help, like I did,” she said. “It was a matter of being able to always be ready while carrying around as little as you could.”

Sloan describes Sanctum Style as an upscale boutique offering a multi-designer assortment and the latest in fashion trends. Sloan said its assortment is inspired by her love of fashion and contemporary city style. Notable brands include Frame and Paige Denim in both men’s and women’s styles; Vince, Faherty, Rails, and ATM Anthony Thomas Melillo for men; and Good American, Misa Los Angeles, Ramy Brook, and Jonathan Simkhai for women. 

Sloan said a sanctum is defined as “a sacred and holy place where one is free from intrusion,” and that is exactly what her Sanctum Style provides her clients. 

“Created as a special place to discover not only what is new and current, Sanctum Style seeks to enhance and transform one’s personal style,” said Sloan, who describes her style as “cosmopolitan” with an emphasis on “upscale casual.”

The majority of Sanctum Style’s client base is aged 30-55.

“We cater to a lot of people in banking, real estate, people who generally are more professional, nore conservative, but we also have a lot of moms who want functional wardrobes,” Sloan said.

The store provides a personalized shopping service with knowledgeable stylists on hand to work one-on-one with guests. Personal shopping appointments are also available to book online at or on social media @sanctumstyle.

The store, which opened its doors on Labor Day, is looking ahead to the holidays.

“September generally is an interesting month, so right now we are looking to add more gift items for the holidays, but the hardest part is replenishing supply,” said Sloan. “Our men’s line is new so we are trying to promote that and get more men into the store as well as we head into the holidays.”

Also opening this fall at MarketStreet are specialty retailers of quality apparel, accessories, outerwear, and fragrance, Abercrombie & Fitch; Hollister, the quintessential retail brand for the global teen consumer; the experiential and digitally-driven Levi’s NextGen store; regional chef-driven restaurant, Burtons Grill & Bar; expert laser hair-removal specialists, Semper Laser; and leading female intimate apparel company, Aerie.  

Abercrombie & Fitch and Hollister expect to open in October, while Levi’s NextGen, Burton’s, Semper Laser, and Aerie plan to open in November.

Additionally, Massachusetts-based athleisure brand Booty by Brabants, which has made its mark at MarketStreet Lynnfield as a wildly popular pop-up over the past two years, will return to MarketStreet Lynnfield in October with its first ever permanent location next month. More information at

General Manager Charlotte Woods said the new store openings contribute to MarketStreet Lynnfield’s mission of creating places people love, with something for everyone to experience. Each brand represents a forward-thinking approach to retail that will continue to make MarketStreet Lynnfield a destination the North Shore loves when it comes to retail, fashion, beauty, wellness, and dining, she said. 

“We are beyond excited to roll out such an exciting lineup of new must-shop destinations this fall, along with one of our property’s most highly-anticipated restaurant openings, Burtons Grill and Bar,” Woods said. “MarketStreet Lynnfield is lucky to welcome some of the brightest and best in the industry — from thriving local brands to iconic national retailers. We can’t wait for our customers to experience these new openings this season.”