Laguna Beach front has satisfied Nashville with the arrival of California coastal-influenced, wonderful jewelry brand name gorjana.
The significant-conclude retailer opened to the community on April 8. Its 1,111-square-toes constructing sits directly together with fellow lately opened boutique LoveShackFancy on 2301 12th Ave S.
Started and headquartered in 2004 by spouses Gorjana and Jason Griffin Reidel, gorjana has received a focused next above the many years, primarily on social media platforms these kinds of as Instagram and TikTok. Mainly because it is a viral firm, gorjana by now was familiar amongst a sizable selection of Nashville buyers before it designed its home here.
“Something that we surely observed from currently being open up because very last Friday is that we presently experienced a good deal of brand name recognition,” explained Raquel Gentleman, Multi-Retail store Supervisor at gorjana. “There had been so a lot of buyers that walked in declaring ‘I’ve read of you fellas from Instagram’ or ‘I’ve been to Laguna Seaside or the California outlets.’ It looks like Nashville has a substantial population of persons who have visited us elsewhere, so they’re seriously psyched to have us listed here way too.”
The eponymous line is regarded for its timeless jewelry collections, its luxurious pieces’ means to hold up effectively with day to day don and its individualized stackable solutions capable of completing any glance — whether a single is hunting for a classic end or an effortless sense. Although great jewelry is its specialty, a adaptable range of 18k gold-plated solutions are accessible for order.
Individualized styles are prioritized as well. Sliding beads and adjustable clasps are functions incorporated within most of gorjana’s jewelry models. Collections this kind of as Alphabet, Astrology and Gemstones permit consumers to curate their layered jewelry seems and to mix and match to their hearts’ wishes.
gorjana’s clean presence in Tunes Town is a final result of a new eyesight to produce and commence running 7-moreover brick and mortar retail merchants in the very first half of 2022.
According to co-founder Jason Griffin Reidel in a push launch statement, “We are further more investing into retail growth in 2022 by expanding into new markets domestically. Retail is fundamental to our brand’s progress tactic and we continue to see phenomenal expansion inside the retail sector.”
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The initial manifestation of gorjana’s daring undertaking was on January 21, marked by its Greenwich, Connecticut, store opening. The moment the seventh location opens its doorways, a overall of 33 stand-by yourself brick-and-mortar gorjana stores will exist.
Man explained gorjana’s plans to develop into a crucial existence in the town, “We’re genuinely attempting to build our popularity here, so just about every solitary discussion goes ‘this is exactly where we arrive from, and this is what our qualifications is.’ In the end, a whole lot of individuals say we already know you so well, which is enjoyable. Which is why we required to land right here in Nashville.”