The race to go green in the consumer electronics industry is hotting up. Consumers want to know more about how products are made, how ethical the supply chain is, plus how safe and sustainable the end products are. Bang & Olufsen has already revealed that it has received Cradle-to-Cradle certification for the sustainability of its audio products and now Harman, the wholly owned subsidiary of Samsung, is launching a new sub-brand that’s focuses on connected technologies for the consumer market.
The announcement of a new line of non-audio products and power accessories going on sale under the InfinityLab brand. This new venture for Harman is backed by the company’s Innovation Lab which has been instrumental in developing advanced products since the 1970s.
All the InfinityLab products are produced with maximum sustainability in mind. For example, the core range of the InfinityLab products are made using 90% recycled plastic and the products include eco-friendly wall chargers, power banks, wireless stands and a new speakerphone for hands-free calling. The collection will also include USB-A, USB-C and Lightning cables woven from recycled polyester yarn.
These charging devices and cable are designed to keep consumers connected when they’re out on the road, working at home, studying in class or collaborating at the office. The range has been engineered by Harman to be highly sustainable with each product has zero-plastic packaging and printed on FSC-certified paper using soy ink.
The InfinityLab product line was created with an eye on Harman’s usual high-quality build quality and distinctive design values. As you’d expect from the company, they are also going to be available in a riot of different colors.
The new charging accessories have been engineered using the latest advanced technologies that focus on safety and fast-charging. The aim is to create smaller chargers that are both highly efficient and with fast-charging technologies that support Power Delivery 3.0. The chargers are engineered using Gallium Nitride (GaN) technology, a highly efficient and super conductive material that results in chargers smaller than many laptop power supplies.
The new product range also includes the InfinityLab ClearCall, a portable USB and Bluetooth speakerphone that’s been designed to produce exceptionally clear voice calls and it can also be used to charge other devices as a power bank. The ClearCall incorporates four microphones and includes noise-cancelling technology, along with a very impressive 24 hours of talk time on just a single charge.
According to Richard Metcalfe, Senior Director of Innovation at Harman International: “Harman is thrilled to add InfinityLab to its roster of innovative brands and enter the tech accessory sector. A more eco-friendly charging option in a variety of portable designs is what today’s conscious and busy consumer demands and we’re excited to offer power accessories in our product line up.”
Pricing and Availability: The new InfinityLab products will go on sale from September 16 exclusively on InfinityLab.com and at Amazon.com. The InfinityLab InstantConnect cable range is available in a variety of options with prices starting at just $14.95.