Garrard Unveils New Substantial Jewelry Collection With Bold Ad Marketing campaign
British jeweler, Garrard, unveiled its newest significant jewelry assortment titled, “Couture,” and accompanies it with a new marketing campaign that would seem to mark a new present-day brand approach for the historic jewellery household acknowledged for its royal pedigree.
The new higher jewelry creations showcase a combine of colored gemstones and silhouettes, with each individual Couture jewel “designed to be worn with design and angle,” the company explained in a assertion.
The collection is structured in a series of suites named: Amazonia, Desert Rose, Northern Lights and Mustique. Each individual investigate distinctive shades, methods and improvements, though working with gems and elements in surprising mixtures, though experimenting with size and form.
In the Desert Rose suite, morganites were being sourced and recut specifically for the layout designed by Sara Prentice, Garrard resourceful director. The gems are framed by mother-of-pearl inlay, employing its shimmer to accent the peach-pink tone of the gems. Other statement gems in the suite consist of bicolor tourmalines that softly graduate from eco-friendly to pink and a buff-leading tourmaline in a setting built to showcase the gem in a 360-degree placing. Cabochon aquamarines, in the meantime, develop a totally distinct result to the classic faceted aquamarines.
Craftsmanship is showcased in the Northern Lights suite. The designers at Garrard labored with stone-slicing specialists to craft substantial-quality opals, pairing them with bicolor mother-of-pearl that transitions from white to gold and multi-colored sapphires to mirror the perform of shade within just the opals.
“We deemed how every single Couture development would be worn and, of class, how it would truly feel against the pores and skin,” Prentice claimed. “Intended to be assertion items, these jewels are exceptionally pleasurable to dress in, just like a couture dress.”
She carries on, “Just like a bespoke robe, each Couture jewel is a 1-off, made by hand by grasp craftspeople who share the exact same beautiful focus to depth and finish as a couturier.”
The higher jewellery launch is accompanied by a new photograph and promotion campaign entitled “Rule,” influenced by Garrard’s royal heritage. Shot in a palace location created to be splendid and expensive hunting, the marketing campaign, which consists of stills and videos, is designed to deliver a new up to date mind-set to a traditional royal environment. “Rule subverts the traditions of Royal portraiture with a daring, modern editorial angle,” the brand mentioned.
Couture is readily available to see by appointment at Garrard, 24 Albemarle St., Mayfair, London W1S 4HT