Designer Gerardo Encinas’ Crops Downtown Roots, Launches into NFTs

Designer Gerardo Encinas lives for having pitfalls. From superior-drama runway collections—think outsized florals, daring colors and exaggerated silhouettes—to assertion-creating ready-to-have on parts, the Mexican-born, Columbus-based designer is recognised for having likelihood with gutsy, gorgeous models. Very last 12 months, Encinas built his gutsiest move to day: opening his have boutique. 

Positioned at 267 S. 3rd St., Encinas’ eponymous boutique, co-owned with his spouse, Miguel Estrada, opened in December. Although Downtown’s obtrusive deficiency of retail and foot site visitors might discourage other new corporations from putting down roots in the spot, for a retailer specializing in tailor made pieces, personalized styling and personalized tailoring, it’s section of the enchantment. 

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“I never desired to be in a mall,” Encinas says. “I do not want people to see my boutique as a store—I’m a designer. It’s an experience. This [boutique] is what I’ve been dreaming of my whole existence.”