- Danielle Bernstein is denying claims that she copied an additional manufacturer‘s jewelry layout.
- California retailer Coco Belle said on Instagram that it “seems to be like” Bernstein copied its necklace.
- A WeWoreWhat rep adamantly denied the promises to Insider, noting the necklace was impressed by an estate sale obtain.
Danielle Bernstein, the Instagram influencer and entrepreneur at the rear of manner label WeWoreWhat, is once more denying allegations that she copied the do the job of a smaller sized designer in launching her 1st jewellery assortment.
Bernstein formally declared the jewellery undertaking final week, alongside a photograph of a necklace, which appeared like an equivalent-sided cross adorned with beads. But a publish featuring a related necklace, shared two times prior by the Southern California retailer Coco Belle, fueled speculation on the web that Bernstein copied its layout.
Bernstein and her team adamantly deny these statements. A law firm for WeWoreWhat advised Insider that she was inspired by an estate sale obtain from 2021, and presented an image receipt of her sporting it then. On the other hand, fellow influencers and Reddit snarkers have been swift to solid blame for the reason that it really is not the to start with time Bernstein has been at the middle of comparable controversies.
Speculation to start with started out swirling when the model Coco Belle responded to an Instagram comment about regardless of whether WeWoreWhat copied its jewellery style and design very last Tuesday.
“Certainly, looks like it. She asked me for a totally free 1 final calendar year and I declined simply because we are a smaller organization and want to make guaranteed all people has a a person of a sort piece,” the organization wrote.
Because, many creators have taken Coco Belle’s aspect. New York Town-based lifestyle Instagrammer Hattie Kolp shared a story past 7 days urging followers to buy the necklace from the lesser retailer as a substitute. TikToker Hannah Stella then shared a viral movie alluding to the Bernstein and Coco Belle scandal to explain why “dupe culture,” or a even bigger brand name thieving the types of a scaled-down brand name, is problematic.
When reached about the allegation, Coco Belle owner Pearl Brouillet told Insider around Instagram DM that she is “very anxious about involving myself in any dialogue surrounding Danielle.”
“I’m informed of the recent dialogue encompassing one particular of my patterns that has considering that appeared somewhere else,” Brouillet mentioned. “I favor to keep the integrity of our model, and the legacy my father founded in the pearl market, by focusing on generating timeless parts for clientele who price authenticity.”
“We increase our guidance to the gifted little enterprises making exclusive and authentic goods, and enjoy individuals in positions of influence who use their system for the excellent of others,” she additional.
Bernstein’s staff, having said that, is denying any wrongdoing. A lawyer for WeWoreWhat, Robert Salame, explained to Insider that the label “did not duplicate, use, or reproduce any artwork belonging to Coco Belle.”
Salame despatched Insider a receipt from the Connecticut estate sale exactly where Bernstein stated she sourced the piece in dilemma. The receipt displays Bernstein compensated $5,400 for the product on Might 21, 2021. Salame also shared photos of Bernstein sporting the necklace in Might 2021.
“No just one included in the design process, in any way, copied or otherwise drew inspiration for the WeWoreWhat Structure from the Coco Belle style,” Salame said in an e mail statement.
Inspite of her team’s pushback in this occasion, the enormous and immediate backlash from Bernstein on the web is mostly due to the actuality that she has been repeatedly accused of copying fellow designers that day again to 2018.
Most not long ago, she was accused of copying a dress from the indie brand name We Are Kin by that brand’s founder, Ngoni Chikwenengere, who also claimed that Bernstein experienced attained out inquiring for a sample of the piece. Bernstein denied the allegations.
“I am fed up with this wrong narrative being distribute about me thieving designs when I have time following time tested each accusation false,” she wrote on Instagram at the time.