By means of an ambassador plan positioned in downtown Harrisonburg, JMU college students can now find out what it takes to be a social media influencer.
Andrea Estep (’10), operator of the Charlee Rose Boutique, explained she’d like to get pupils associated with her business by way of this program.
Estep explained her focus for opening the boutique was to stimulate optimistic body picture amid young girls, such as the two girls she chosen for the university student ambassador method who will also have a platform to distribute favourable physique photos.
“I started out my store a several yrs in the past,” Estep stated. “After I experienced my second infant, I was obtaining some body graphic issues, and I wasn’t ready to find outfits that just in good shape me.”
Estep explained it took her a prolonged time to become at ease with her possess physique and discover how to costume herself. She said she needs she experienced a person like her when she was in college so she wouldn’t wrestle so a great deal with her human body picture.
“I am just definitely hoping to reach younger gals and split the barriers,” Estep said. “I truly feel like as a culture we are doing a fairly fantastic job of showing persons the way true bodies seem.”
Estep mentioned she picked two gals via a process of interviewing several candidates for the scholar ambassador system. College students from distinctive majors ended up interviewed, but Estep selected two marketing majors. This method is set up to give the program’s pupils encounter being an influencer. The females will operate to encourage Estep’s garments and presents.
Together with the university student ambassador application, Estep is effective with communication college students for a semester-lengthy challenge. Estep claimed she used for the program by Bluestone Communications, JMU’s college student-run general public relations agency, and her small business was selected for the task for the drop semester.
Helen Nguyen is a senior communications big who’s aspect of this semester-lengthy project and has labored with Estep all through the slide, which Nguyen claimed she’s relished. The college students are split up into three distinctive groups, Nguyen explained, and do the job with nonprofit nearby companies about Harrisonburg.
“We will help them with connecting with JMU college students, PR, communications or with anything at all that the consumer is seeking to do,” Nguyen explained. “In return, we get to do genuine-earth activities.”
Nguyen mentioned some of the venture do the job selling Charlee Rose Boutique requires performing photoshoots, heading downtown to move out stickers and pitching for newspapers.
“This is not only very good for Charlee Rose due to the fact we are endorsing the store to JMU college students, but it is also great for the pupils like us because we are doing true work and it is seriously good,” Nguyen explained.
Morgan Vuknic, a junior writing, rhetoric and complex conversation important, is also component of this program. She said that even though this method is primarily for communications majors, her advisor inspired her to do this for general public relations expertise.
“It has been genuinely good functioning for Charlee Rose and just seeing our do the job actually get finished and viewing [Estep] with the ambassador system and interacting with students,” Vuknic stated. “It’s been genuinely instructive for me considering I have never accomplished anything at all with PR right before, and it has been a genuinely superior discovering expertise.”
Estep explained the two students who were being recognized to be in the ambassador system will get a credit score they can invest every month at the keep. In terms of the “influencer” knowledge, Estep explained the participants will have a discounted url they’ll be capable to share with followers on social media platforms. Estep claimed the ladies will promote solutions and get much more opportunities and solutions as they proceed to boost her garments and presents.
Estep also explained the two gals who were being chosen for this system are in the advertising area and the method will “be great for their resumes.”
“I actually just think it is all-close to fantastic for all of us — wonderful publicity for me, fantastic encounter for them,” Estep stated. “I am actually energized to function for them, and they are genuinely enthusiastic about it.”
Speak to Adaire Adams at [email protected] For extra protection of JMU and Harrisonburg news, abide by the information desk on Twitter @BreezeNewsJMU.