Brightside Boutique Hits Harbor East

Attention Harbor East-siders: Phrase on the h2o is that Brightside Boutique is laying down new digs on Aliceanna Avenue. The area up to date women’s chain, regarded for vogue-ahead clothing, has its sights on increasing with a glam new boutique search and elevated styles. “We experience that this neighborhood—I mean—it’s lovely,” gushes operator Christie Vazquez.

Brightside introduced by itself back in 2011, opening its initially storefront in Federal Hill. Around the several years, it has additional new places in Fells Issue, Hampden, Towson, Annapolis, and even D.C. The Harbor East retailer will be its eighth and second opening due to the fact the get started of the COVID-19 pandemic. “We want to keep opening shops, listening to buyers of where they want us to be,” states Vazquez. Harbor East has been on Brightside’s radar due to the fact 2019 and Vazquez ultimately felt the timing was suitable. The retail store, which will open in June, will be positioned involving LuluLemon and Bonobos. And Vasquez guarantees it will have a refreshing, new seem.

“We’ve been in enterprise for 10 a long time we preferred to open up up with a new aesthetic, a new vision which is much more modern-day and up-to-day,” she states. But a contemporary coat of paint isn’t the only factor we may expect to see in another way from the Harbor East Brightside Boutique. “We can experiment with models we have constantly wished to market but were hesitant to do so simply because of rate level, but we now have the option to give Baltimore some of those merchandise,” claims Vazquez. Harbor East will also be a lot larger when compared to places these as the close by room in Fells Position, enabling for the possibility of in-store situations. “This is going to be a superior place for us to participate in about and examination items out.”

In the meantime, the Brightside Boutique Fells Stage retail outlet is finding a makeover, way too. A warm spot for travellers and nightlife, Fells Stage has verified to be a fantastic locale for the boutique’s in-household model, Brightside the Label. “Baltimore Babe” T-shirts, “Cutest Crabcake” infant onesies, and mugs with foolish, risqué prices are some of the store’s hottest products that we can also assume to choose above the racks in this new site.

“Having a keep downtown in Harbor East just would make feeling to me,” says Vazquez. Considering that Harbor East is currently a thing of a mecca for fashionable style (feel community boutiques Sassanova and South Moon Beneath, and national chains like No cost Folks and Anthropologie), it would make perfect feeling to us, as well.

Rachel Hinch is the previous associate fashion editor at Baltimore journal, who addresses the hottest and best of the city’s trend, attractiveness, and wellness scenes.