Despite the vast majority of Latinx people priding themselves on always looking their very best even to go to the corner store (because, as our mothers have ingrained in our brains, you never know what’s going to happen or “who‘s going to be there), Latinx communities are not a monolith culture. Across the diaspora, there are a plethora of cultures that, yes, oftentimes overlap.
Our rich heritage allows us to blossom in the creative fields. From a handful of brands that are dominating the beauty industry and boybands that are on every Gen Z playlist, Latinxs are crossing to the mainstream so you better get used to it.
One way we love to incorporate the best Latinx brands is in what we wear. Whether it’s rocking innovative knitwear, sporting face masks that are AOC-approved, or sustainably made purses, we’ve gathered a wide array of Latinx fashion brands for you to check out.
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A Teen Vogue Generation Next alum, Krystal Paniagua is a Puerto Rican designer whose pieces are filled with purpose. Each of Paniagua’s knitted garments is meant to accentuate the wearer’s body and is crafted with longevity in mind.
Martin Across’s designs are handcrafted in Ecuador and highlight the landscapes and joys of traveling, which we all long for as of late.
Based between Puerto Rico and New York City, Santos by Mónica produces fun and electric bags fun crafted from vegetable leather made from cactus fibers grown in Mexico. Mónica Santos Gil’s brand is all about slow fashion and returning the resources that were used to make the products to nature.
Known for its bold prints and vivid colors, this Brazilian brand is a celeb-fave that has been producing bright and fashion-forward pieces since 1997 and they are also very environmentally conscious. Farm Rio has partnered with One Tree Planted, an organization that aids in global reforestation, to donate one tree to be planted in the Amazon rainforest each time you make a purchase.
Luiny’s aesthetics are #goals. This Puerto Rican jewelry designer handcrafts her pieces in Brooklyn, NY. Her timeless yet boldly minimalist designs that reflect her love for her travels and organic lifestyle.
Ethically made in Ecuador, Hera is a conscious fashion brand that prioritizes natural fibers, dyes, and vintage textiles. With Isabel Prez at its helm, Hera is all about cool, unique statement pieces that take inspiration from music, culture, and art.
Made with recycled metals, Hernán Herdez is a seasonless jewelry line by Puerto Rican designer and art director Melissa Hernández. Formally known as Coyote Negro, you’ve probably have saved tons of her IG images in your inspiration boards.
Founded by Kristen Gonzales and Sam Romero in 2016, Selva Negra is a ready-to-wear label that is crafted sustainably and with accessibility in mind. Most of the pieces fall under $200 and are produced ethically in Downtown Los Angeles using fabrics sourced from Los Angeles, CA, Japan, and Turkey.
Annais Yucra is an emerging designer from Peru who studied fashion design at London’s Central Saint Martins. Since she graduated with honors, Annais Yucra has been designing pieces that are rewriting our approach to fashion.
Centered around Latinx identity, Hija de tu Madre was founded in 2016 by Patty Delgado. In their shop, you can find pieces with phrases like “Make Jefa Moves,” “Ya Guey,” “Yo quiero dinero,” and of course, the iconic “Latina” hoops.
Simonnet isn’t just an independent store where you can shop designer pieces from Ottolinger, Saks Potts, and Tigra Tigra; it’s also a ready-to-wear label by Simonett Pereira.
Cuyana is all about timeless, high-quality pieces. Founded by Karla Gallardo and Shilpa Shah in 2011, Cuyana’s ethos is truly less is more — especially when it comes to building your capsule wardrobe.
Lagotta is a sustainable swimwear brand that has expanded into beauty, wellness, CBD, and resort wear but that still makes minimizing waste and prioritizing small manufacturing its top focuses.
Yo Soy Afro Latina was created by Bianca Kathryn to empower Black women within the Latinx community and remind people of the rich cultures within Latinidad.
Victor Barragán founded his eponymous label, Barragán, in 2016. Thanks to the unique and eye-catching designs, in 2019, Barragán gained recognition from Anna Wintour and the CFDA. Since then, a bigger platform has allowed Victor to become a leading voice in Mexican fashion.
Based in Mexico City, Tuza is a jewelry brand by Suzza Atala that merges her love for sculpture and design.
Mexican-born artist Ilse Valfré launched Valfré in 2013 and since then there has been no stopping her unique and vibrant designs.
Based in Brooklyn but born and raised in Mexico City, Sabrina Olivera is a fashion designer that reimagines the potential clothing, fabrics, and textures from a storytelling standpoint. For example, her latest endeavor is called “Soldaderas.” In it, she explores the way women fighters from the Mexican revolution dressed and acted.
Mozhdeh Matin is the Peruvian designer behind Mozh Mozh, a slow-fashion, womenswear brand that highlights and emphasizes Peruvian textiles and techniques such as alpaca, cotton, wool, and natural rubber.
Since Kare Perez’s brand, Second Wind, launched in the middle of the pandemic in 2020, it has received press recognition and support from AOC — all thanks to its trendy and comfortable face masks.
Johanna Ortiz founded her eponymous brand in 2003 in Cali, Colombia and it’s all about drawing and celebrating the complexities of femininity.
Founded in 2019 by Colombian designer Monika Silva, Gauge81 is all about reinventing basics with imaginative designs.
Rooted in the ideals of fair labor, environmentally conscious manufacturing, and social responsibility, Ética denim was founded by Agustín Ramírez in 2018 in Puebla, Mexico.
Taking tote bags to a new level, Mayorga is an accessory brand based in Tijuana, Mexico, that has been taking TikTok by storm.
Handmade in São Paulo since 2006, Alexandre Pavao’s designs are a maximalist’s dream. If you love to have fun with your outfits, then these bags have your name all over them.
JZD’s Pink Latina Power Tee is the brand’s star piece. However, JZD is more than that. It’s a lifestyle brand that builds community and celebrates la cultura on a daily basis, since 2016.
Birthed by Agustina Dubié in 2012, Dubié’s stylish shoes are made in Argentina and heavily influenced by the ’90s. They are sleek but perfect for everyday use.
What began as an Instagram account, quickly became a curated e-commerce site for Latinx brands. Shop Latinx was launched by Guatemalan/Nicaraguan Brittany Chavez in 2016 and it is your one-stop shop for discovering and supporting emerging Latinx talent. But that’s not all, Shop Latinx has also introduced its first merch collection, which features a range of products like t-shirts, tote bags, and more that celebrate the Latinx community.
Puerto Rican twin sisters Corianna and Brianna Dotson aren’t just DJs, they are also entrepreneurs, too. They founded their eyewear brand, Coco and Breezy Eyewear, in 2009 and almost instantly became popular amongst stylish celebrities.
Designed by Dominican Carolyn Compress and manufactured in the Dominican Republic, Olette is an ode to stylish comfort, sustainability, and her Caribbean roots.
Jomary Segarra started knitting with her grandmother when she was seven years old but it wasn’t until 2016 that she founded Yo+, an ethical brand that fuses knits and technology to create genderless garments.
Made from recycled plastic, El Cholo’s Kid is an accessories brand that gives us a glimpse into Mexican artisan culture through an updated and stylish lens. It was founded in 2008 by Daisy Romero.
Ojo Sagrado is a slow fashion brand, known for its upcycled denim, that has Mexican design and heritage as its top priorities. Founded by Jessica Gutierrez and Daniela Ruiz, both hailing from Puebla, Ojo Sagrado prides itself in being 100% Mexican-made — from materials to production. The brand also operates on a zero-stock basis, with made-to-order requests and worldwide shipping.
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